The festival presents a variety of local farmers who contribute to present their harvests. "Local Fruit & Vegetable Festival" is also organized with the aim to bring the spirit of Indonesia by presenting fruits and vegetables from farmers' lands in Indonesia directly and they sure to sell products which afford to defeat imported products. Some of them can even produce fruit and vegetables without pesticide ingredient so they are more healthy in consumption (organic).
Beside farming, these modern farmers are also taught how to improve the quality of agricultural producing and packaging to sell products with higher price and even have a competitive price with existing supermarket at the malls. Variant local fruit and vegetables on offer is very diverse, such as: onions, garlic, peppers, cucumbers, eggplant, spinach, kale, herbs, and many more. This festival is open for public every day at 10 AM – 12 PM at Main Atrium Street Gallery, Ground Floor.